Here are some things you can do to improve your website ranking and get more people to your site without spending a lot of money.

1) KEYWORDS

Do a Google search for the "Google Adwords Keyword Tool."You will need to open a Google account if you don't already have one and there is no charge to use this tool. Just type in a few words to describe your products or services and you will be able to search for the actual words that people have typed into Google to find products or services like yours. These are called "keywords."

Click the column label at the right that says "Global Monthly Searches" to find the keywords used most often and start to incorporate these words into the text of your web pages. You will want to insert these words in such a way that your writing sounds natural, not stilted and be sure to place them as high up on your pages as possible. This will help the search engines to find them. Try to also use keywords in the web page titles and menu links to increase the visibility of your site to search engines.

2) LINKS

It's important to get links to your website placed on trusted websites such as associations, chambers of commerce, and other respected sites that represent businesses. Obtaining high-quality incoming links is an effective way to boost your site’s ranking.

3) DIRECTORIES

Getting listed in business directories is a good way to get links and bring more traffic to your site. Submit your site to these important directories:

* Google Places - important for companies that do business locally (free)

* Niche directories - sometimes referred to as "Internet Yellow Pages;" do a search for the ones that would be appropriate for your business (some are free, some charge a fee).

4) GREAT CONTENT

Great content will go a long way toward improving your ranking. You should make changes to your site on a regular basis, ideally once a week or more often. Websites that are updated frequently achieve higher ranking.

It's not necessary to spend a lot of money to improve your website's ranking with the search engines and bring more people to your site. Following the above suggestions should help.

                                             Copyright © 2010-2016 Mort Kantor

10-07-2015