This article of tips appears courtesy of Bob Bly's

"Direct Response Letter,"


***5 ways to get your web site ranked higher on Google***

Search engine optimization expert Don Kaufmann gives these guidelines for getting your web site ranked higher on Google:

1--Always be adding new content ... Google ranks sites higher when they are frequently updated.

2--List your site on the top niche directories and subdirectories in your industry.

3--Use longer copy - a minimum length of 250 words per web page.

4--Post online videos - since its acquisition of YouTube, Google places greater ranking emphasis on video.

5--Add credibility icons - start with trade association membership icons or the Better Business Bureau logo.

Source: "Search Engine Position Paper,"

***The ideal length for a web page***

According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site (not a landing page) is 300 words. He says 50% of visitors will read a 300-word page to the end, while only 5% will scan 1,000 words. Headlines should be 4 to 8 words, sentences 15 to 20 words, and paragraphs 40 to 70 words. Hyperlinks should be in the right-hand column, not embedded within the body copy. Reason: links in the body copy distract readers, making it difficult for them to read the paragraph.
Source: IntelBuilder


***Best typefaces for web pages***

>> Recommended typefaces for web sites include Helvetica, Arial, Verdana, and other popular san serif fonts.

>> If your web pages are too light to read on screen or when printed, use a boldface font like Helvetica Bold Condensed.

>> The most common error in web page design is using too small a type size. Use at least 12-point type. Even 16-point won't look awkward, and larger is easier to read than smaller.

>> For web page headlines, use Impact or Arial Bold in 2 or more point sizes larger than the body copy.


***Shorten those hyperlinks***
Overly long hyperlinks are impossible to remember, difficult to type into a browser, and often don't work in e-mails. Solution: automatically shorten your hyperlink using these free online tools:


***What's working in web video***

According to Melody King, VP of Treepodia, videos that
successfully engage and convert online shoppers are typically 30 to 90 seconds in length, present a clear message, and emphasize key selling points. Best places to place videos on your web site: product pages, banners on the home page, and category pages.

Source: Internet Retailer, 9/09, p.13


***Ted Nicholas's 5 secrets of business success***

Ted Nicholas is one of the nicest guys I know and certainly one of the most successful direct marketers who ever lived. Here are 5 suggestions from Ted on how to be more successful in your business:

1--Develop a sense of urgency about your business and your life - set your alarm clock for an early hour and get out of bed.

2--Fall in love with your product or service - you simply cannot be super-successful without great passion for what you do.

3--Include your life's experience in sales copy - it makes you a real person and far more believable to the reader.

4--Do your toughest task first each day - not last.

5--Never stop learning - especially marketing copy and sales psychology.
Source: The Success Margin, 7/20/09.


***What are they saying about you online?***

Is your business being hurt by people who are trash-talking about you or your product on blogs and web sites? To find out what is being said about you online, do a full search using your company name, brand, and product names on Google, Bing, and Yahoo twice a month, advises marcom strategist Dianna Huff. On Google, open a Google account and set up Google Alerts. These are e-mails that Google sends you whenever a specific keyword or phrase you specify - like your name -- is used online. Use the images, books, maps, and more links at the top of the Google search page to see how your company and product names are being used. Then click on "more options" to see online reviews, forums, and related searches. Plus: check for mentions of you on Digg, Delicious, YouTube, Twitter, Facebook, and LinkedIn.

Source: Marcom Strategist, 7/10/09.